IT'S JUST A PHASE
We’re here to change the conversation about your menstrual cycle. To demysitify what is really going on with your body so you get ahead of your cycle. So you can see how powerful your cycle really is.
We commissioned a study and our research found that 86% of people couldn’t name the main hormones that are crucial to understanding their cycle. FEWE is here to change that by giving you the education and tools to help you understand your four phases, the key areas of focus around your cycle and creating products to support you, all month long. We’ve broken down your cycle into four stages: Flow (menstruation) Soar (preparation) Transform (ovulation) Reset (pre menstrual)
Flow is the stage that people most commonly think of when it comes to their cycle – the period. The lining of your uterus is being shed, and common symptoms include cramping and heightened emotions.
The period gets a bad rep, but it’s not all bad. Your brain is hypersensitive during this time, which can heighten your emotional intuition – if a difficult decision has been weighing on you, now might be the time to give it a think through. Your focus is also balanced during your flow, and you’re in the sweet spot between realistic expectations and idealism. Now is the time to set some goals and think ahead, as you’ll be able to do so with some clarity.
Even though there are so many positives to your Flow phase, many people struggle with this period, and that’s okay. Take this time to slow down and make sure that you’re extra gentle with yourself. Our Calm Balm can help ease you through those more difficult moments.
In your soar phase, you have an extra boost of confidence – this is your time to shine. Now’s your chance to make headway on that big work project or to push your weights at the gym – your physical and emotional resilience is at its highest, and your body is at its prime point to make progress, both mentally and physically. You’re feeling extra energetic and sociable, so don’t be surprised if you’re in the mood to go out out.
At this phase in your cycle, the levels of FSH (follicle-stimulating hormone) are climbing in your body alongside oestrogen. Your skin is thriving, as the rise in oestrogen increases the collagen and hyaluronic acid production in your skin. Focus on maintaining the glow that you’ve already got coming from within with our Get Up & Glow serum.
At this time of the month, you’re feeling superhuman. Even though you’re in the mood, you’re also feeling calm and reflective – this is your most powerful cycle phase, particularly as you’re able to get deeper and more restful sleep than at any other point in the month.
You’re going through a lot of hormonal changes in the phase, with LH (luteinizing hormone) and oestrogen peaking in your body, the release of an egg, and the dip of those hormones afterwards as progesterone rises. As the hormones in your body change, you’ll start to feel more tired as you enter into a time of recovery and rest. When your oestrogen lowers, you might feel some itchiness and irritation in your vulva, so rebalance down there with our I Touch Myself serum, specially formulated to rebalance delicate skin.
As your hormones shift you might start to feel some ups and downs, so make sure to keep in tune with how you’re feeling by journaling and practicing regular self-care.
I Touch Myself Vulva Serum
Fight discomfort with our soothing and rebalancing vulva serum
A little uncomfortable down there and don't know why? Our gentle serum reduces irritation, itchiness, and discomfort in your vulva caused by hormonal fluctuations, stress, and peri menopause.
This is a more challenging time of the month, as your mood switches to being lower and more anxious as you approach your period. Some people experience PMS symptoms at this point, which can include cramping, mood swings, and all-over aches.
The key to managing your reset stage is focusing on rest while your mind and body reset and move towards your period. Now’s the time to pull out all of the stops with your self-care – run yourself a hot bath, and get some gentle movement in with yoga to support your body with endorphins.
70% of people also experience acne in this phase (hello, period spots), so you might want to bring in some products to manage your skin’s oil production. We’d recommend our Spot the Difference anti-blemish serum to help calm the skin.