We’re here to change the conversation about your menstrual cycle. To demysitify what is really going on with your body so you get ahead of your cycle. So you can see how powerful your cycle really is.

We commissioned a study and our research found that 86% of people couldn’t name the main hormones that are crucial to understanding their cycle. FEWE is here to change that by giving you the education and tools to help you understand your four phases, the key areas of focus around your cycle and creating products to support you, all month long. We’ve broken down your cycle into four stages: Flow (menstruation) Soar (preparation) Transform (ovulation) Reset (pre menstrual)



Flow is the stage that people most commonly think of when it comes to their cycle – the period. The lining of your uterus is being shed, and common symptoms include cramping and heightened emotions.

The period gets a bad rep, but it’s not all bad. Your brain is hypersensitive during this time, which can heighten your emotional intuition – if a difficult decision has been weighing on you, now might be the time to give it a think through. Your focus is also balanced during your flow, and you’re in the sweet spot between realistic expectations and idealism. Now is the time to set some goals and think ahead, as you’ll be able to do so with some clarity.

Even though there are so many positives to your Flow phase, many people struggle with this period, and that’s okay. Take this time to slow down and make sure that you’re extra gentle with yourself. Our Calm Balm can help ease you through those more difficult moments.

Don't Cramp My Style Oral Spray

Ease away cramps with our anti-inflammatory oral spray. 10ml

A watermelon flavoured oral spray designed to reduce cramps and tension at home and on the go.

The FEWE Crew

Charli Howard

Charli Howard is a model, author and body activist. Charli's unapologetic honesty and confidence is everything that FEWE stands for which made her the the perfect person to introduce our crew with.
Dr Zoe Williams
Dr Zoe Williams MBBS, DRCOG, MRCGP is a practicing NHS GP and media medic. FEWE is here to help you understand the science of your self, which makes Zoe and her medical background a vital part of FEWE's mission.
Kenny Jones
Kenny is a model, activist and entrepreneur. His activism is focused on; menstruation, body politics, mental health and intimacy. Kenny engages in open and respectful conversations about all things trans in the hope of attaining equality. FEWE is for anyone with a cycle and Kenny is a perfect addition to our FEWE Crew.
Nicki Williams
Nicki Williams is an award-winning nutritionist, author, speaker and women’s health expert. Nicki failed to find any medical help for her symptoms of exhaustion, weight gain and hormone issues herself in her early 40’s. She went on to qualify as a nutritional therapist and hormone expert, and now helps women all over the world with her online programmes, hormone testing, workshops, coaching and her podcast, the Happy Hormones Podcast.